Tuesday, November 12, 2019

Book Review by John Addison (2/18/11)

In his new book, Terry Tamminen shows us how a sustainable future is being created.  He gives us an inside look based on his strategic meetings with President Obama, governors of red and blue states, and even the formation of the next five year plan for China. Tamminen removes the mystery of Cracking the Carbon Code in one fascinating story after another as we follow the actions of corporate, government, and NGO leaders from California to China and from the United States to the UK.

Arnold Schwarzenegger for whom Terry Tamminen served as the Secretary of the California Environmental Protection Agency forewards the book.  During his service in government, Tamminen was responsible for environmental progress in including California’s landmark Global Warming Solutions Act of 2006. This law was recently attacked by oil companies, then strongly supported by 61 percent of California voters last November, and is now creating market incentives that reward cleantech innovation, energy efficiency, and improved transportation.

I particularly enjoyed the book, because I know that Terry Tamminen walks the talk. I included him in my book, Save Gas, Save the Planet, as an earlier driver of one of our most advanced zero-emission vehicles, the Honda FCX Clarity. I would recommend this book to leaders of governments, corporations, NGOs, and all stakeholders in a sustainable future.

Cracking the Carbon Code: The Key to Sustainable Profits in the New Economy (Palgrave Macmillan) by Terry Tamminen.

John Addison is the founder of Smarticd and continues to occasionally contribute to the publication. He is the author of Save Gas, Save the Planet and many articles at Smarticd. He has taught courses at U.C. Davis and U.C. Santa Cruz Extension and has delivered more than 1,000 speeches, workshop and moderated conference panels in more than 20 countries.


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